SERVICES / MEDIA TRAINING
Practical media training for leaders, spokespeople and the teams who represent your business. Delivered by ACE Media with Gemma Greenwood at Content Inc.
Knowing your subject is one thing. Communicating it clearly when a journalist asks the question is another. We help you find the message, deliver it naturally and stay focused under pressure.
DISCUSS MEDIA TRAINING
CLEAR MESSAGE. NATURAL DELIVERY.
Find the point. Shape key messages and useful examples that an audience can understand quickly.
Handle the question. Listen carefully, answer directly and navigate difficult follow-ups without losing your composure.
Own the delivery. Work on pace, tone, body language and eyeline, then see the difference on playback.
A first interview and a high-stakes media appearance need different preparation. We shape the scenarios, pace and feedback around the people in the room and the situations they are likely to face.
LEADERS & SPOKESPEOPLE
For C-suite executives, founders and subject specialists. Turn complex ideas into clear answers, explain the business with confidence and practise staying composed when the questions become more challenging.
HOTELS & HOSPITALITY TEAMS
From general managers to guest-facing employees. Help the people who bring your brand to life feel comfortable on camera, share their expertise and understand when to refer a media enquiry to the right spokesperson.
PR AGENCIES & THEIR CLIENTS
A collaborative training partner for your account team. We work from your communications brief, key messages and likely questions to prepare clients for launches, interviews and sensitive subjects.
Journalistic insight meets practical production experience. Gemma brings the questions and communications expertise; Rory brings the camera, playback and understanding of how people come across on screen.
GEMMA GREENWOOD
DIRECTOR, CONTENT INC.
A journalist, editor, moderator and media-training specialist with more than 25 years’ experience across journalism and communications. Gemma brings particular depth in travel and hospitality, helping people translate their expertise into clear, credible messages.
RORY PUDDLE
FOUNDER & CREATIVE DIRECTOR, ACE MEDIA
Rory’s experience directing interviews and filming people across different sectors brings a practical perspective to every session. He creates a professional camera environment, helps participants feel at ease and makes the playback a useful part of the learning.
PREPARE. PRACTISE. PLAY IT BACK.
Supportive coaching with realistic questions and time to try again. The aim is progress you can see and hear, with practical habits to take into the next interview.
01
SET THE SCENARIO
We discuss your audience, objectives, experience and likely media situations. Together we agree the focus, format and people involved before the session.
02
GET IN FRONT OF THE CAMERA
Work through realistic interview exercises with journalistic questioning and a professional camera setup. Practise concise answers, natural delivery and handling follow-up questions.
03
REVIEW & TRY AGAIN
Watch the playback together, identify what is working and make focused adjustments. Repeat the exercise so the feedback becomes something you can use, rather than just a set of notes.
Tell us who needs training, the situations they face and any dates you are working towards. We’ll suggest a practical approach and put together a tailored quote.
PLAN YOUR MEDIA TRAINING
A SESSION THAT FITS THE BRIEF.
We can discuss individual coaching or team sessions, the right level of challenge, and whether the focus is interviews, presentation skills or preparing for difficult questions. Venue, timings and group size are agreed around the brief.
Working through a PR agency? Bring your account team into the conversation so the training supports the communications strategy you already have in place.