A conference screen package sounds straightforward until you see how many shapes the screens come in. For PEI Group’s Infrastructure Investor Global Summit 2026 at STATION Berlin, we created content for displays across the venue, and it needed to feel like one event.

There were plenary screens, tower displays and forum rooms to consider, alongside information screens, sponsor loops, welcome content and speaker backgrounds. The package also included 16:9 adaptations. Each format needed its own attention, while still looking as though it belonged to the same event.

A tower display at STATION Berlin: a very different canvas from the main stage, with the same event identity to carry.

One identity, several different jobs

A stage background has to leave room for the person speaking and work with the camera view. A tower display can have more movement, but it still needs to make sense at that shape and size. Information screens have a very straightforward priority: people need to read the information.

Sponsor content needs care too. It should feel part of the event, rather than a separate holding slide someone has dropped into the running order. That meant taking the established design and adapting it deliberately, rather than stretching the same animation into every available rectangle.

We designed and animated the assets as a connected package. The aim was consistency across the room, with enough flexibility for a main plenary screen and a forum-room display to do quite different things.

The files have to behave

This is where motion design meets live-event delivery. An animation can look perfectly happy on a laptop and need more thought once it fills a large display. Screen ratios, export formats and the practical requirements of playback all have to be considered while the work is being built.

Organisation matters just as much. A screen package contains a lot of versions, and the people using it need to know which file belongs where. Nobody wants a naming-convention discussion while a room is waiting for its welcome screen.

For this project, the work involved designing, animating, adapting and exporting across those different requirements. Treating that as one production process helped keep the visual decisions connected to the delivery requirements, rather than leaving the exports as an afterthought.

After the summit

Alongside the screen content, we captured timelapse material and created post-event overview content. That gave PEI Group assets to use beyond the live event itself, alongside the material designed for the screens.

It’s useful to plan that capture early. Once the event identity, staging and screen package are in place, there’s something worth recording properly. Overview content can show how the room came together and give the event team material for later communications.

If you’re planning a conference or summit, bring the screen layouts into the conversation early. It gives us something useful to design around and time to work through the formats, before the live-event schedule starts doing what live-event schedules do.